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Aug/29 2019

Aug / 2019 29

Compensation Consultants and the Level, Composition and Complexity of ...

Most publicly traded firms retain consultants to provide advice on executive compensation. Prior research documents, based on cross-sectiona...

Faculty News

Aug/15 2019

Aug / 2019 15

Harvard Business Review’s paid circulation climbs to 340,000, the hi...

Harvard Business Review posted an overall paid circulation gain of 6.3% in the past year, according to a recently released report from the A...

Press Release

Aug/14 2019

Aug / 2019 14

Can Robert Kennedy's Campaign Be Recreated For 2020?

In 1968, John F. Kennedy's brother, Robert F. Kennedy, announced his campaign for the presidency. "By the time he was assassinated in early ...

Faculty News

Aug/09 2019

Aug / 2019 09

What innovative marketers can teach us about the power of A/B testing

Firms considering A/B testing in a physical space must do so rigorously, says Stefan Thomke, a professor at Harvard Business School and auth...

Faculty News

Aug/08 2019

Aug / 2019 08

Historical Places and Cool Spaces

The 1959 Chapel. The Bell outside of Baker. The Kresge Doors. You probably have heard of and seen these landmarks on campus. But do you k...

School News

Aug/08 2019

Aug / 2019 08

Why Aren’t We Talking About LinkedIn?

“We bring implicit theories, or rules, to how we behave at work,” said Amy C. Edmondson, a professor at Harvard Business School who has ...

Faculty News

Aug/08 2019

Aug / 2019 08

The story of how you came to buy that car

“It always starts with understanding people — fleshing out a full portrait of who a potential customer might be for this product. Becaus...

Faculty News

Aug/06 2019

Aug / 2019 06

Super Bowl Ads Sell Products, but Do They Sell Brands?

Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School prof...

Faculty News

Aug/06 2019

Aug / 2019 06

The Magic That Makes Customer Experiences Stick

A participant in one of my Harvard Business School executive education classes told a story about a family trip to Walt Disney World in Orla...

Faculty News